Sigma Sport

Sigma Sport is the largest road cycling and triathlon store in the UK selling a wide range of bicycles, clothing and accessories from leading brands.

For Sigma Sport’s flagship store in Hampton Wick, the goal was to provide a specialist store offering an unparalleled range of products aimed at the triathlete and road rider. MicroSlat came up with a bespoke display solution that matched its range of high-end bicycles, accessories and premium clothing.

MicroSlat's products gave Sigma Sport the premium brand high-tech design ‘look’ it was looking for as well as a display solution of unmatched strength and quality – essential for showing off expensive cycling equipment to its best advantage.

As the designer wanted to create a bespoke solution, he chose MicroSlat for all perimeter walls, columns and the uniquely designed floor gondolas. Using the standard silver anodised MicroSlat with contrasting black trims, the high end look to the store was not only achieved, but surpassed.

The incredible strength and versatility of MicroSlat allowed Sigma Sport to display every item, large or small, heavy or light, in the best possible way. Merchandising became very easy and allows them to change and refresh displays as trends and fashions dictate, for many years to come.

As MicroSlat accepts all standard slatwall metal and acrylic accessories, Sigma Sport knew they could obtain every possible display accessory they required, quickly and easily.